Minggu, 01 Desember 2013

How many brand does Gap Inc. have?

Q. And which kind of customers does each brand focus on?
does it have a varity of prices?
why they divided gap into those different brand?
What's the difference between banana republic, gap and old navy, especially in price.
banana republic is the most expensive?

A. Banana Republic - the most expensive of the brands, generally targets working professionals who can afford to pay a lot for a dress shirt or sweater and pants, etc. However, Banana's outlet division "Banana Republic Factory Store" or BRFS is much more affordable (even cheaper than Gap's regular price merchandise)

Gap - much larger target for customers - all the way from Baby to Adult, has a wide variety of merchandise while still carrying the basics as well as trendier items, I'd say for up to age 40.

Old Navy - the most affordable of the brands, also has baby thru adult. Also carries basics, while making a recent attempt to become a specialty store (carrying more trendier items and getting more stylish with their clothes).


Forth & Towne is a new brand as of last year and so far it's only in a few states, still trying to get it's feet wet and test out the market. It's supposed to fall in between the price range and style of Gap and Banana, targeting women in their 30s.


Piperlime.com is the newest of Gap Inc's brands. It's an online shoe store which carries MANY brands of shoes - even designer brands. They have free shipping and returns!


As for "why did they divide Gap into different brands?"...
have you ever heard the phrase, "Dont put all your eggs in one basket"? It's better to branch out and diversify how the company brings in it's money. More brands = more money. They are reaching different demographics with each type of store.


Question for women with wide feet?
Q. I have wide feet (like a duck, much wider across the toes than at the heel) and thick ankles. Can someone give me the name of a fashionable store (other than Naturalizer, shop there a lot) that I can get a nice, "non-grandma", pair of shoes. I need some more variety.

A. I have Fred Flinstone feet, as a friend so delicately puts it, and I usually have pretty good luck at PayLess Shoes. They have trendy shoes in larger sizes, as well as in wide width. Also, if you don't mind internet shopping, try the following for a decent selection of shoes:
www.jessicalondon.com
www.roamans.com

Tip: before you buy ANYTHING online, check out www.dealhunting.com for coupon codes!!





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