Q.
A. Nike is the owner and manufacturer on the Starter sportswear line of clothing.
NIKE, Inc. (NYSE: NKE)
1 Bowerman Dr.
Beaverton, OR 97005-6453
Phone: 503-671-6453
Fax: 503-671-6300
http://www.nikebiz.com
NIKE is the world's #1 shoemaker and controls more than 20% of the US athletic shoe market. The company designs and sells shoes for a variety of sports, including baseball, cheerleading, golf, volleyball, hiking, tennis, and football. NIKE also sells Cole Haan dress and casual shoes and a line of athletic apparel and equipment. In addition, it operates NIKETOWN shoe and sportswear stores, NIKE factory outlets, and NIKE Women shops. NIKE sells its products throughout the US and in about 160 other countries. Nike brand veteran Mark Parker succeeded Bill Perez, who resigned in 2006, as president and CEO.
Image-savvy NIKE sells its products through about 22,000 retail accounts in the US and through independent distributors and licensees in other countries. Subsidiaries include Cole Haan (dress and casual footwear), Bauer NIKE Hockey (hockey equipment), Hurley International (sports apparel for skateboarding, snowboarding, and surfing), and Converse (classic and retro-style shoes including the Chuck Taylor brand). In 2004 it purchased athletic apparel and footwear makers Official Starter Properties and Official Starter LLC. In late 2004 NIKE bundled the brands into a unit called Exeter Brands Group, based in New York City. The group develops brands in discount retailers, such as Wal-Mart and Target.
The company is rethinking some of its long-standing agreements with retailers, particularly during the retail industry's consolidation push in 2005. As Sears and Kmart begin to polish its own image as a combined entity, NIKE decided effective October 2005 to no longer sell its products in Sears stores nationwide. Sears carries competitor brands: New Balance, Reebok, adidas, and Skechers.
NIKE is keeping its eye on its brands and how customers perceive them -- and on the competition. When adidas-Salomon acquired Reebok in 2006, the deal put the joined companies in a position to compete with longstanding rival NIKE, which has held the top spot in the athletic apparel and footwear markets worldwide for decades.
Looking over its shoulder (striving to maintain its top spot), Nike began actively filing patent lawsuits in 2006 against its competitors, specifically adidas-Salomon. Nike asserts that adidas has used elements of its SHOX cushioning technology in developing the adidas Kevin Garnett and A3 shoes.
NIKE's also honing in on active female customers, particularly in 2005. It became fully committed to women in 2000, when the firm began making its women's shoes using molds made from women's feet. It had been using molds made from a small man's foot. The company followed up by expanding its apparel in fashionable colors and by rolling out trendy low-rise workout pants. Being known as a brand that caters to men (its "Be Like Mike" ad campaign) and as one that supports athletes who take performance and sports seriously, NIKE is focusing more on women who want workout fashion. While NIKE has experienced failed attempts to capture the attention of this target segment, the firm has reworked its organizational, product, and marketing strategy to get there this time around. The plan involves expanding its NIKE Women brand with a catalog and Web site redesign. It also anticipates operating a dozen NIKE Women stores in the US by mid-2006.
Like most clothing and footwear makers, NIKE is vulnerable to the moods of a fickle teen market. In the mid-priced shoe segment, brands such as Skechers have cut into the company's market share. Following the success of NIKE-sponsored golfer Tiger Woods, NIKE has developed a set of golf clubs and unveiled a Tiger Woods apparel line. In addition, the company -- which relies on contract manufacturers -- has taken steps to avoid more criticism of human rights violations in its factories.
In 2004, less than a year after entering the market, NIKE closed all of its Paris operations because of difficulties with its French franchise operator. The closures do not affect NIKE's otherwise healthy European expansion, including store openings in Barcelona, Hamburg, Lisbon, Madrid, and Milan, among others. The company altered the name of its women's stores, broadening the name from Goddess (taking on the original meaning of "Nike") to NIKE Women.
Co-founder Philip Knight announced in November 2004 he would step down as president and CEO, though he will continue as chairman of the company. Former S.C. Johnson & Son chief William Perez was tapped as Knight's successor but he lasted a year in the top spot. Mark Parker, a longtime Nike brand executive, was named president and CEO in January 2006, when Bill Perez left the company.
NIKE, Inc. (NYSE: NKE)
1 Bowerman Dr.
Beaverton, OR 97005-6453
Phone: 503-671-6453
Fax: 503-671-6300
http://www.nikebiz.com
NIKE is the world's #1 shoemaker and controls more than 20% of the US athletic shoe market. The company designs and sells shoes for a variety of sports, including baseball, cheerleading, golf, volleyball, hiking, tennis, and football. NIKE also sells Cole Haan dress and casual shoes and a line of athletic apparel and equipment. In addition, it operates NIKETOWN shoe and sportswear stores, NIKE factory outlets, and NIKE Women shops. NIKE sells its products throughout the US and in about 160 other countries. Nike brand veteran Mark Parker succeeded Bill Perez, who resigned in 2006, as president and CEO.
Image-savvy NIKE sells its products through about 22,000 retail accounts in the US and through independent distributors and licensees in other countries. Subsidiaries include Cole Haan (dress and casual footwear), Bauer NIKE Hockey (hockey equipment), Hurley International (sports apparel for skateboarding, snowboarding, and surfing), and Converse (classic and retro-style shoes including the Chuck Taylor brand). In 2004 it purchased athletic apparel and footwear makers Official Starter Properties and Official Starter LLC. In late 2004 NIKE bundled the brands into a unit called Exeter Brands Group, based in New York City. The group develops brands in discount retailers, such as Wal-Mart and Target.
The company is rethinking some of its long-standing agreements with retailers, particularly during the retail industry's consolidation push in 2005. As Sears and Kmart begin to polish its own image as a combined entity, NIKE decided effective October 2005 to no longer sell its products in Sears stores nationwide. Sears carries competitor brands: New Balance, Reebok, adidas, and Skechers.
NIKE is keeping its eye on its brands and how customers perceive them -- and on the competition. When adidas-Salomon acquired Reebok in 2006, the deal put the joined companies in a position to compete with longstanding rival NIKE, which has held the top spot in the athletic apparel and footwear markets worldwide for decades.
Looking over its shoulder (striving to maintain its top spot), Nike began actively filing patent lawsuits in 2006 against its competitors, specifically adidas-Salomon. Nike asserts that adidas has used elements of its SHOX cushioning technology in developing the adidas Kevin Garnett and A3 shoes.
NIKE's also honing in on active female customers, particularly in 2005. It became fully committed to women in 2000, when the firm began making its women's shoes using molds made from women's feet. It had been using molds made from a small man's foot. The company followed up by expanding its apparel in fashionable colors and by rolling out trendy low-rise workout pants. Being known as a brand that caters to men (its "Be Like Mike" ad campaign) and as one that supports athletes who take performance and sports seriously, NIKE is focusing more on women who want workout fashion. While NIKE has experienced failed attempts to capture the attention of this target segment, the firm has reworked its organizational, product, and marketing strategy to get there this time around. The plan involves expanding its NIKE Women brand with a catalog and Web site redesign. It also anticipates operating a dozen NIKE Women stores in the US by mid-2006.
Like most clothing and footwear makers, NIKE is vulnerable to the moods of a fickle teen market. In the mid-priced shoe segment, brands such as Skechers have cut into the company's market share. Following the success of NIKE-sponsored golfer Tiger Woods, NIKE has developed a set of golf clubs and unveiled a Tiger Woods apparel line. In addition, the company -- which relies on contract manufacturers -- has taken steps to avoid more criticism of human rights violations in its factories.
In 2004, less than a year after entering the market, NIKE closed all of its Paris operations because of difficulties with its French franchise operator. The closures do not affect NIKE's otherwise healthy European expansion, including store openings in Barcelona, Hamburg, Lisbon, Madrid, and Milan, among others. The company altered the name of its women's stores, broadening the name from Goddess (taking on the original meaning of "Nike") to NIKE Women.
Co-founder Philip Knight announced in November 2004 he would step down as president and CEO, though he will continue as chairman of the company. Former S.C. Johnson & Son chief William Perez was tapped as Knight's successor but he lasted a year in the top spot. Mark Parker, a longtime Nike brand executive, was named president and CEO in January 2006, when Bill Perez left the company.
I want to dress more feminine?
Q. I recently turned 21, and Id really like to dress more like a women..
I dont really have the best sense of whats cute, Ive always dressed kind of tomboyish
I usually wear leggings, t shirts, nikes, a snapback.. I like this look for somedays, but I want to switch it up to being more feminine. Ive mostly been pretty insecure most my life,
people say im pretty but I wish I knew how to dress more like a girl..
I have a pear shaped body, and have smaller boobs >;(
Any tips or suggestions?
I dont really have the best sense of whats cute, Ive always dressed kind of tomboyish
I usually wear leggings, t shirts, nikes, a snapback.. I like this look for somedays, but I want to switch it up to being more feminine. Ive mostly been pretty insecure most my life,
people say im pretty but I wish I knew how to dress more like a girl..
I have a pear shaped body, and have smaller boobs >;(
Any tips or suggestions?
A. Learning to Dress More Feminine
By Audrey Fine
from Seventeen magazine
"I am really sporty and love to wear pants. I wanted to start to dress a little more feminine, but not overdo it. Where do I start?"
Kelly W., San Marino, CA,
"I know it may seem scary or intimidating to dress in a way you're not comfortable with, but easing your way into it will help make you feel more comfortable. And, since spring is around the corner, it will be a snap for you to begin to incorporate more feminine pieces into your everyday look without feeling like you've gone 100 percent girlie. Cropped pants and shorts are cute, so a few of these worn with a cute trendy shoe instead of a casual sneaker will help you make your mark. You can also start accessorizing more as well; try earrings, belts, and maybe a couple of bangle bracelets with jeans and tees. Also, just by changing the kind of tee you wear (say, swap in a cute baby-doll for a rock-band type) can make a huge difference. Good luck!"
By Audrey Fine
from Seventeen magazine
"I am really sporty and love to wear pants. I wanted to start to dress a little more feminine, but not overdo it. Where do I start?"
Kelly W., San Marino, CA,
"I know it may seem scary or intimidating to dress in a way you're not comfortable with, but easing your way into it will help make you feel more comfortable. And, since spring is around the corner, it will be a snap for you to begin to incorporate more feminine pieces into your everyday look without feeling like you've gone 100 percent girlie. Cropped pants and shorts are cute, so a few of these worn with a cute trendy shoe instead of a casual sneaker will help you make your mark. You can also start accessorizing more as well; try earrings, belts, and maybe a couple of bangle bracelets with jeans and tees. Also, just by changing the kind of tee you wear (say, swap in a cute baby-doll for a rock-band type) can make a huge difference. Good luck!"
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