Q.
A. Nike is the owner and manufacturer on the Starter sportswear line of clothing.
NIKE, Inc. (NYSE: NKE)
1 Bowerman Dr.
Beaverton, OR 97005-6453
Phone: 503-671-6453
Fax: 503-671-6300
http://www.nikebiz.com
NIKE is the world's #1 shoemaker and controls more than 20% of the US athletic shoe market. The company designs and sells shoes for a variety of sports, including baseball, cheerleading, golf, volleyball, hiking, tennis, and football. NIKE also sells Cole Haan dress and casual shoes and a line of athletic apparel and equipment. In addition, it operates NIKETOWN shoe and sportswear stores, NIKE factory outlets, and NIKE Women shops. NIKE sells its products throughout the US and in about 160 other countries. Nike brand veteran Mark Parker succeeded Bill Perez, who resigned in 2006, as president and CEO.
Image-savvy NIKE sells its products through about 22,000 retail accounts in the US and through independent distributors and licensees in other countries. Subsidiaries include Cole Haan (dress and casual footwear), Bauer NIKE Hockey (hockey equipment), Hurley International (sports apparel for skateboarding, snowboarding, and surfing), and Converse (classic and retro-style shoes including the Chuck Taylor brand). In 2004 it purchased athletic apparel and footwear makers Official Starter Properties and Official Starter LLC. In late 2004 NIKE bundled the brands into a unit called Exeter Brands Group, based in New York City. The group develops brands in discount retailers, such as Wal-Mart and Target.
The company is rethinking some of its long-standing agreements with retailers, particularly during the retail industry's consolidation push in 2005. As Sears and Kmart begin to polish its own image as a combined entity, NIKE decided effective October 2005 to no longer sell its products in Sears stores nationwide. Sears carries competitor brands: New Balance, Reebok, adidas, and Skechers.
NIKE is keeping its eye on its brands and how customers perceive them -- and on the competition. When adidas-Salomon acquired Reebok in 2006, the deal put the joined companies in a position to compete with longstanding rival NIKE, which has held the top spot in the athletic apparel and footwear markets worldwide for decades.
Looking over its shoulder (striving to maintain its top spot), Nike began actively filing patent lawsuits in 2006 against its competitors, specifically adidas-Salomon. Nike asserts that adidas has used elements of its SHOX cushioning technology in developing the adidas Kevin Garnett and A3 shoes.
NIKE's also honing in on active female customers, particularly in 2005. It became fully committed to women in 2000, when the firm began making its women's shoes using molds made from women's feet. It had been using molds made from a small man's foot. The company followed up by expanding its apparel in fashionable colors and by rolling out trendy low-rise workout pants. Being known as a brand that caters to men (its "Be Like Mike" ad campaign) and as one that supports athletes who take performance and sports seriously, NIKE is focusing more on women who want workout fashion. While NIKE has experienced failed attempts to capture the attention of this target segment, the firm has reworked its organizational, product, and marketing strategy to get there this time around. The plan involves expanding its NIKE Women brand with a catalog and Web site redesign. It also anticipates operating a dozen NIKE Women stores in the US by mid-2006.
Like most clothing and footwear makers, NIKE is vulnerable to the moods of a fickle teen market. In the mid-priced shoe segment, brands such as Skechers have cut into the company's market share. Following the success of NIKE-sponsored golfer Tiger Woods, NIKE has developed a set of golf clubs and unveiled a Tiger Woods apparel line. In addition, the company -- which relies on contract manufacturers -- has taken steps to avoid more criticism of human rights violations in its factories.
In 2004, less than a year after entering the market, NIKE closed all of its Paris operations because of difficulties with its French franchise operator. The closures do not affect NIKE's otherwise healthy European expansion, including store openings in Barcelona, Hamburg, Lisbon, Madrid, and Milan, among others. The company altered the name of its women's stores, broadening the name from Goddess (taking on the original meaning of "Nike") to NIKE Women.
Co-founder Philip Knight announced in November 2004 he would step down as president and CEO, though he will continue as chairman of the company. Former S.C. Johnson & Son chief William Perez was tapped as Knight's successor but he lasted a year in the top spot. Mark Parker, a longtime Nike brand executive, was named president and CEO in January 2006, when Bill Perez left the company.
NIKE, Inc. (NYSE: NKE)
1 Bowerman Dr.
Beaverton, OR 97005-6453
Phone: 503-671-6453
Fax: 503-671-6300
http://www.nikebiz.com
NIKE is the world's #1 shoemaker and controls more than 20% of the US athletic shoe market. The company designs and sells shoes for a variety of sports, including baseball, cheerleading, golf, volleyball, hiking, tennis, and football. NIKE also sells Cole Haan dress and casual shoes and a line of athletic apparel and equipment. In addition, it operates NIKETOWN shoe and sportswear stores, NIKE factory outlets, and NIKE Women shops. NIKE sells its products throughout the US and in about 160 other countries. Nike brand veteran Mark Parker succeeded Bill Perez, who resigned in 2006, as president and CEO.
Image-savvy NIKE sells its products through about 22,000 retail accounts in the US and through independent distributors and licensees in other countries. Subsidiaries include Cole Haan (dress and casual footwear), Bauer NIKE Hockey (hockey equipment), Hurley International (sports apparel for skateboarding, snowboarding, and surfing), and Converse (classic and retro-style shoes including the Chuck Taylor brand). In 2004 it purchased athletic apparel and footwear makers Official Starter Properties and Official Starter LLC. In late 2004 NIKE bundled the brands into a unit called Exeter Brands Group, based in New York City. The group develops brands in discount retailers, such as Wal-Mart and Target.
The company is rethinking some of its long-standing agreements with retailers, particularly during the retail industry's consolidation push in 2005. As Sears and Kmart begin to polish its own image as a combined entity, NIKE decided effective October 2005 to no longer sell its products in Sears stores nationwide. Sears carries competitor brands: New Balance, Reebok, adidas, and Skechers.
NIKE is keeping its eye on its brands and how customers perceive them -- and on the competition. When adidas-Salomon acquired Reebok in 2006, the deal put the joined companies in a position to compete with longstanding rival NIKE, which has held the top spot in the athletic apparel and footwear markets worldwide for decades.
Looking over its shoulder (striving to maintain its top spot), Nike began actively filing patent lawsuits in 2006 against its competitors, specifically adidas-Salomon. Nike asserts that adidas has used elements of its SHOX cushioning technology in developing the adidas Kevin Garnett and A3 shoes.
NIKE's also honing in on active female customers, particularly in 2005. It became fully committed to women in 2000, when the firm began making its women's shoes using molds made from women's feet. It had been using molds made from a small man's foot. The company followed up by expanding its apparel in fashionable colors and by rolling out trendy low-rise workout pants. Being known as a brand that caters to men (its "Be Like Mike" ad campaign) and as one that supports athletes who take performance and sports seriously, NIKE is focusing more on women who want workout fashion. While NIKE has experienced failed attempts to capture the attention of this target segment, the firm has reworked its organizational, product, and marketing strategy to get there this time around. The plan involves expanding its NIKE Women brand with a catalog and Web site redesign. It also anticipates operating a dozen NIKE Women stores in the US by mid-2006.
Like most clothing and footwear makers, NIKE is vulnerable to the moods of a fickle teen market. In the mid-priced shoe segment, brands such as Skechers have cut into the company's market share. Following the success of NIKE-sponsored golfer Tiger Woods, NIKE has developed a set of golf clubs and unveiled a Tiger Woods apparel line. In addition, the company -- which relies on contract manufacturers -- has taken steps to avoid more criticism of human rights violations in its factories.
In 2004, less than a year after entering the market, NIKE closed all of its Paris operations because of difficulties with its French franchise operator. The closures do not affect NIKE's otherwise healthy European expansion, including store openings in Barcelona, Hamburg, Lisbon, Madrid, and Milan, among others. The company altered the name of its women's stores, broadening the name from Goddess (taking on the original meaning of "Nike") to NIKE Women.
Co-founder Philip Knight announced in November 2004 he would step down as president and CEO, though he will continue as chairman of the company. Former S.C. Johnson & Son chief William Perez was tapped as Knight's successor but he lasted a year in the top spot. Mark Parker, a longtime Nike brand executive, was named president and CEO in January 2006, when Bill Perez left the company.
How many clothe/outfits should i get ? please read!!?
Q. I have 300 dollars to spend ( I saved up for months) and I'm planning on going to the mall so I don't have to go through the hastle of driving around to different stores (I'm 15 btw) and I'm hitting an extreme growth thingy.. I don't know what its called but I'm constantly loosing and gaining weight, and I'm getting taller (finally) but I really need clothes cuz I only have 4 pairs of jeans like 13 shirts and 3 pairs of shoes. (Lots of underwear and bras) so, I decided to be wise with my money and buy clothes but I was wondering.. should I spend all of my money on clothes in the mall (in different stores) or if not then how many:
Pairs of shoes
Pants (long pants, its winter now)
Shirts (tees and longs)
Also, what are some stores I could go to? (Cheap and trendy) I'm not looking for name brand , pants are pants aero or not. Just basic clothes that I could wear but cute at the same time.
Whoever answers ALL of my questions in the post most in depth and understandable will get best answer! Thanks!! (:
Pairs of shoes
Pants (long pants, its winter now)
Shirts (tees and longs)
Also, what are some stores I could go to? (Cheap and trendy) I'm not looking for name brand , pants are pants aero or not. Just basic clothes that I could wear but cute at the same time.
Whoever answers ALL of my questions in the post most in depth and understandable will get best answer! Thanks!! (:
A. Oh, you bet I can help you shop!!!
Ok, so what kinds of shoes do you have? If you had, say, a pair of boots, running shoes, and dressy shoes you might be okay. I get a lot of hand me downs (tiny feet), so I have a lot more. But, if I had to pay for them...ok back to the point! So I can't tell you an exact number, but I can give you some tips. Its good to have-
1 sandal
1flip-flop
I "school shoe" (Toms, Nike, Sperry, Keens, Converse, etc)
1 Boot (depends on where you live)
1 dressy shoe
Ok, so you have 3 pairs of jeans? That's not bad! If you wear them all, you might be good! I have more but, hand me downs...I have only like 3 that I wear a lot. Maybe just one more pair?
Shirts...unlike jeans, you can tell if they are re-worn again and again!
13 isn't bad!
I would try to get like maybe 2 more?
Aeropostale has good ones, so does Forever 21.
So like maybe 10 long sleeve, 10 short sleeve? Maybe 7 of each.
Here's some stores. Check out the websites and see if you like them-
http://www.aeropostale.com/shop/index.jsp?categoryId=3534619
http://wetseal.com/home.jsp
http://oldnavy.gap.com/
http://www.target.com/c/women-juniors/-/N-5ouvk#?lnk=nav_t_spc_1_inc_1_3
All of these sites have search engines. Type in the following on each of them, and you'll have what you need! Well, if you like it.
Old navy- Women's Licensed Character tees
Women's waffle knit graphic tees
Target- Women's Mossimo supply co. Odell ruffle ballet flats
Mossimo supply co. Juniors skinny Jean vintage wash
Mossimo supply co juniors short sleeve tee
Aeropostale- long sleeved striped thermal Henley
Solid v-neck tee
Long sleeve navy and lime striped plaid shirt
Ok, maybe not everything, but just some ideas. Hope I helped, and have fun shopping!
Ok, so what kinds of shoes do you have? If you had, say, a pair of boots, running shoes, and dressy shoes you might be okay. I get a lot of hand me downs (tiny feet), so I have a lot more. But, if I had to pay for them...ok back to the point! So I can't tell you an exact number, but I can give you some tips. Its good to have-
1 sandal
1flip-flop
I "school shoe" (Toms, Nike, Sperry, Keens, Converse, etc)
1 Boot (depends on where you live)
1 dressy shoe
Ok, so you have 3 pairs of jeans? That's not bad! If you wear them all, you might be good! I have more but, hand me downs...I have only like 3 that I wear a lot. Maybe just one more pair?
Shirts...unlike jeans, you can tell if they are re-worn again and again!
13 isn't bad!
I would try to get like maybe 2 more?
Aeropostale has good ones, so does Forever 21.
So like maybe 10 long sleeve, 10 short sleeve? Maybe 7 of each.
Here's some stores. Check out the websites and see if you like them-
http://www.aeropostale.com/shop/index.jsp?categoryId=3534619
http://wetseal.com/home.jsp
http://oldnavy.gap.com/
http://www.target.com/c/women-juniors/-/N-5ouvk#?lnk=nav_t_spc_1_inc_1_3
All of these sites have search engines. Type in the following on each of them, and you'll have what you need! Well, if you like it.
Old navy- Women's Licensed Character tees
Women's waffle knit graphic tees
Target- Women's Mossimo supply co. Odell ruffle ballet flats
Mossimo supply co. Juniors skinny Jean vintage wash
Mossimo supply co juniors short sleeve tee
Aeropostale- long sleeved striped thermal Henley
Solid v-neck tee
Long sleeve navy and lime striped plaid shirt
Ok, maybe not everything, but just some ideas. Hope I helped, and have fun shopping!
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